Registries provide a unique opportunity for retailers to build loyalty in some of their best customers. By definition, the registry invites customers to share their product preferences and lifestyle choices and gives the retailer a view into future selling affinities.

Escalate Gift Registry is cross-channel by design and is tightly integrated with Esclate Relationship Marketing to ensure that registry effectiveness is ioptimized over the life of the occasion as well as through future shopping opportunities.

Benefits

Increased Registry Value

• Automatically identify filled registries and recommend additional items
• Check for low value registries and automatically suggest additional items

Generate Revenue After Event Date

• Analyze favorite brands, products, price and preferences for cross-selling
• Promote unfulfilled items
• Automate anniversary / birthday offers

Increased Registry Fill Percentage

• Offer cross-channel fulfillment
• Automate customer email, website and direct mail messages to promote unfulfilled items

Reduced Operational Expenses

• Provide self-service access through in-store wireless devices and kiosks
• Provide online registration and management
• Make rapid changes to assortments, prices, and promotions

Increased Customer Satisfaction

• Provide online, in-store, and call center access and purchasing
• Monitor fulfillment in real time

Attract High-Value Customers

• Create relationships with young, high-value customers
• Gather data about registrants’ preferences for brand, price ranges, and desired products
• Market to out-of-state friends and family

Features

Gift Registry List and Profile Management

• List management by customer profile
• Real time status updates
• Display of quantity desired and quantity received
• Complete profile and event management for registrants and family

Cross-Channel Gift Registry

• Real time updates across channels
• Native support in Escalate e-Commerce, Contact Center and Clienteling
• In-store wireless device and kiosk integration
• Easily exposed through third party web-based applications

Registry Reporting

• Completion Analysis
• Registry effectiveness
• Campaign performance

Relationship Marketing for Gift Registry

• Integrate with existing gift registry and e-commerce application
• Automatically trigger messages for critical events:
  

  » Completed registration

  » Filled registry

  » Event date

  » Low-value registry

  » Anniversary

  » Abandoned registration

  » Retailer-defined relevant events

• Automate follow-up to customer interactions
• Communicate with customers across channels
• Analyze product and brand preferences
• Report on registry effectiveness